License and franchise the Tonnes Africa brand
In modern logistics and commodity markets, the brand itself is a tradeable asset. Operate under a trusted African trade brand, backed by our standards, technology and network.
What inspires our brand
Every colour, shape and word in Tonnes Africa comes from the places and people we serve.
The market at dawn
Our green comes from the farms and markets that wake Africa up every morning. Growth, harvest and the people who move it.
Where the sea meets the road
Deep sea blue is the ports and corridors that link the continent to the world, the routes our partners run every day.
Sunset on the highway
Amber is the golden hour on a long haul: warmth, urgency and the promise that the delivery arrives.
Name
“Tonnes” is the weight of goods Africa moves. We exist to carry it, tonne by tonne.
Pattern
Our backdrop borrows from ankara prints, a nod to colour, craft and trade.
Voice
Warm, direct and proud. We talk like a neighbour who knows the road.
Franchise and license Tonnes Africa
We are franchising the Tonnes Africa brand. Partners bring local assets and relationships; we bring the brand, operating standards and technology.
Franchise a TonnesHub
Run a hub under our brand, systems and service standards.
License the Tonnes Africa mark
Operate logistics, fleet or warehousing services under our name.
License our technology
Booking, tracking, wallet and fulfilment tools for your operation.
Before you publish any asset. The logo and imagery on this page may only be used with written permission from Tonnes Africa Limited. Ask us first — we say yes often, and we can supply print-ready files when we do.
Our mark
One mark, always intact. Never redraw, recolour or rebuild it.
Primary mark · light surfaces
Primary mark · dark surfaces
Clear space
Leave at least the height of the mark's inner triangle on every side. Nothing sits inside it.
Minimum size
Never smaller than 24px high on screen, or 12mm in print.
Don't
Don't stretch it, rotate it, add effects, place it on a busy photo, or put it inside another shape.
Colour
Forest green carries the brand. Amber marks the action, never the background.
Forest green
#2E6417
Primary — the brand's anchor
Deep sea blue
#00357A
Secondary — logistics
Amber
#D97706
Accent — action and attention
Ink
#14260E
Text on light surfaces
Sand
#F9F8F3
Page surface
Typography
Plus Jakarta Sans for headings, Inter for everything you read.
Headings · Plus Jakarta Sans
Moving Africa
Forward, together
Semibold, tight leading at large sizes. Sentence case, never all caps in running text.
Body · Inter
Rides, deliveries and haulage across the continent, priced clearly and tracked from pickup to delivery.
14–16px for body copy, 1.6 line height, and no more than about 70 characters to a line.
Photography
Real places, real work. Daylight, movement and people who are actually doing the job.
Yes
Ports, roads, markets, warehouses and riders, shot in natural light. Candid frames with movement.
No
Stock handshakes, heavy filters, invented cityscapes or anything that puts the mark over someone else's logo.
Using our name
All Tonnes Africa trademarks — including names, logos and other identifiers — are owned by Tonnes Africa Limited. You cannot register, copy, alter or use them in any way that confuses, misleads, dilutes the brand, or suggests endorsement.
Any goodwill arising from their use belongs to Tonnes Africa Limited. Do not combine our branding with other visual elements or trademarks, including your own. If you mention Tonnes Africa, your own branding must appear more prominently.
Always include: “The Tonnes Africa name and logo are trademarks of Tonnes Africa Limited. All rights reserved.”
Any media asset usage must comply with our Terms and Conditions. Fees may apply if misused.
Download our app
Coming soon for iOS and Android.
Press, media or a partnership that uses our brand?
Talk to us